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The Insurers' View of Social Media

SocialEyes is the leading newsletter for all things social media for the insurance industry. In this period of experimentation, it is vital to observe as many strategies, tactics, and campaigns as possible that could offer inspiration for your own approach.

It is not a question of whether social media plays role in your organization; rather it is a question of what sort of role it plays. We monitor hundreds of industry initiatives to make sense of it all — especially for insurers.

Expert services

The only metric for website performance that matters to customers is how the online experience matches expectations. Customers visit websites to complete specific tasks. If this is not possible, the site fails. Companies need to understand reasonable expectations, critical tasks, and the content and functionality required.

Online properties are invariably customers’ first impressions of a company, and to use the common expression, “You never get a second chance to make a first impression.”

We have reviewed online properties for many years, now reaching beyond websites to social media platforms, micro-sites, and mobile devices. Some of the services we provide are:

  • Competitive Benchmarks
  • Comparative Site Reviews and Analysis
  • Social Media Strategy and Tactics
  • Customer Top Task Identification and Performance
  • Plain Language Use and Consistency

At the heart of our services is data collection, without which action and decisions are impossible. Our expert analysis interprets data to provide actionable management advice on competitive strengths and weaknesses, functionality gaps, and impending trends. The objective is always to narrow the gap between reality and expectation.

The latest from our analysts

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