How is Your Social Media Performing?

How is Your Social Media Performing?

The insurance industry happily plods along as befits an industry that essentially hasn’t changed for 300 years. There is the occasional moment of excitement or panic such as with the emergence of Insurtech but once startups stopped talking about “disruption” and...
Should you Delete the Corporate Facebook Page?

Should you Delete the Corporate Facebook Page?

Is there any value in, or role for the corporate Facebook page? They have long since become a defacto requirement but now for what purpose? With the organic reach offered by Facebook in its infancy, they were valuable purveyors of information but now with the majority...
What Role Does Social media Play?

What Role Does Social media Play?

Five years ago, we used the graphic shown above to demonstrate the fundamental difference between traditional sales and marketing and social media marketing. We argued that traditional marketing always started with a relatively large number of people, knowing that the...

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