Facebook

Facebook page followers was at one time arguably the most important social metric. Now it is far less important even though any highly visible public metric deserves a digital marketer’s attention. As to why we pay so much attention to the metric, data is always important but it is especially important when there is are changes or trends. It is the cause behind a change that excites us more than the change itself.

PageFollowersNew followers (3 Months)Follower Change (3 Months) (%)
Flo, The Progressive Girl473161814896-2.522
Farmers Insurance221427194670.625
Liberty Mutual Insurance208059015890.117
State Farm2020664559642.346
Mayhem (Allstate)1896319-31860.024
Gerber Life115819341950.48
USAA1106440256812.954
tionwide Pet903805123512.106
AFLAC Duck79675114890.461
Allstate78269520106836.627
New York Life686474544-0.204
Metlife66887258901.671
Cig62448223150.262
Esurance590002114263.32
Transamerica559698-3060.089
Prudential553725120593.608
GEICO532268221865.852
Progressive Insurance436520123673.721
Thrivent Fincial4240473280.16
Desjardins28176466826.017
The Gecko (GEICO)27855156-0.205
Life Happens2772389590
Soy La Mala Suerte2691635396.427
American Family26786031911.198
State Farm Latino25051321590.701
Voya234237143581.005
Fidelity22145766383.437
Mass Mutual2094471239212.189
Foremost186637431111.397
tionwide Insurance1786892166411.211
Country Fincial16683487521.741
Protective Life1593788600.665
Safeco15828125361.17
The Hartford14337328142.287
ManuLife 14326220331.289
Ameriprise13405413831.515
Genworth128807-204-0.136
California Casualty123803-294-0.081
21st Century Insurance118598-329-0.374
AARP MC & Mobile113524280111.999
The Foremost Guy112132316016.905
Sun Life Fincial Cada10628234393.031
Primerica9932327525.295
Contractor Focus - Acuity98615-366-0.41
Trucker Focus - Acuity95217-416-0.456
Farmer Charlie851207500.977
Allstate Latino8448626026.409
Horace Mann7949313650.179
Travelers Insurance7774438555.609
Northwestern Mutual7739832193.321
RBC Insurance7396014713.036
Securian7087428785.875
Manufacturing Focus - Acuity6762989-0.364
Mutual of Omaha6748717742.01
Trusted Choice6486940.576
Principal Fincial5557049497.384
AXA54341-52-0.02
NJM Insurance526112390.811
Erie Insurance4664317704.678
Acuity Insurance 451592420.84
AFLAC4422812573.208
Retail Focus - Acuity Insurance4118331-0.225
Amica Mutual40900301611.669
Dairyland Cycle Insurance386435624.408
American Modern Collectors Car3828728-0.112
Encompass343782301.18
Costco Ins ( Ameriprise ) 333211.5-0.176
The General3232213-0.043
John Hancock31546202610.869
Modern Woodmen of Am315116384.199
Hiscox Small Business31384250312.997
Knights of Columbus Ins30276240.675
State Farm Cada299428422.773
Lincoln Fincial258146406.195
Mercury Insurance24275252022.63
Progressive Outdoors237617527.811
Arbella Insurance23673190.301
AtheneUSA22781-830.282
The Co-operators221537074.893
Mapfre Insurance2022519471.545
Auto-Owners Insurance19862186713.781
Foresters192492031.621
The Doctors Company1805368.50.821
Lemode 17158509752.73
The Cincinti Insurance Co164262111.727
IFA Auto16404-64-0.249
Haven Life160204962.843
Grinnell Mutual 14588174914.739
Bankers Life and Casualty139231832.316
The Hanover Insurance Co13788410.968
Pacific Life126523144.765
PEMCO123001482.13
VFIS (Glatfelter)121664704.398
American Income Life Insurance Company12151260.53.409
Western & Southern Group10372816126.454
Farm Bureau Fin Services100002644.184
Allstate Cada99676837.506
Pekin Insurance99571954.663
Shelter99243453.068
WoodmenLife 98454674.753
Elephant Auto Insurance95283233.839
Ameritas9168189831.277
Farm Bureau Insurance of Tennessee910898814.98
Alfa Insurance900157111.129
Sun Life Fincial U.S.8645651.113
Chubb8440116422.281
American Collectors Insurance69763942.825
The IMT Group679422.50.564
Colonial Life64423558.4
The Penn Mutual Life Ins Co56773148.053
Catholic Fincial Life567183.732
Liberty tiol Life Insurance55491906.609
Sentry5485330.885
State Auto52501575.496
VALIC521733.51.422
Sentry - Trucking: For truckers only5028784.666
UNUM495452311.954
Great American Insurance Group4545120.52.58
Infinity Insurance429694.52.671
Westfield Insurance37871285.046
American Modern3769823.087
American tiol Insurance370846921.667
Frankenmuth363432621.134
West Bend Insurance3501715.187
Grange Insurance3333765.217
Western Mutual3144-4.50.159
C3136974.406
Agents Focus - Acuity3122641.708
Ladder Insurance2795194.57.397
Central Insurance Companies2337864.826
Assurity Life224235.52.291
Titan Insurance2005-4.50
Quilt199117722.691
EMC Insurance195637.53.404
Symetra183818.51.551
Hartford Steam Boiler1794241.655
Selective Insurance122314916.996
Slice Labs10964250
Insurify986544.50
Farmers Mutual Hail920350.096
Say Insurance89200
Munich Re US5515510
CoverWallet5175170
Bungalow2901450
Next Insurance161350
Bunker Insurance (Build Bunker)263.50
BiBerk550

Twitter

The Twitter followers for the major insurers is shown in the table below. The percentage increase is over the previous 3 months. While follower count does not carry the same importance as it once did, it remains a leading indicator for an increase or change in activity. Its a place to start looking.

CompanyTwitter NameFollowersFollower ChangeChange (%)
GEICO GamingGEICOGaming21504386021.88
LemonadeLemonade_Inc7061103117.1
Auto OwnersAutoOwnersIns520656212.1
AcuityAcuityinsurance9839310.45
Horace MannHoraceMann392242512.15
Mass MutualMassmutual32371386613.56
Amica MutualAmica29106325512.59
Forestersweareforesters776588.08
Nationwide ServiceOnYourside17811509.2
MapfreMAPFREIns511398.26
Gen ReGen_Re28071987.59
Sliceslicelabs151815611.45
Aviva CanadaAvivaCanada72514777.04
Haven LifeHavenLifeInsure1371705.38
Ameriprise FinancialAmeriprise49212755.92
Penn Mutualpennmutual1016596.17
Allstate CanadaAllstateCanada993748.05
Travelers Insurance (Help)AskTravelers20401196.19
Western & SouthernWesternSouthern28782168.11
Geico Customer ServiceGEICO_Service68323335.12
CignaCIGNA4064217604.53
PrudentialPrudential12809274396.17
Shelter InsuranceShelter_Ins1033383.82
SwissReSwissRe2488611875.01
Pacific Lifepacificlife26201345.39
Equitable Life of Canadaequitablelife21551155.64
Tennessee Farm BureauTNFarmBureau40432015.23
Cigna (Help)CIGNAquestions1421564.1
Grinnell MutualGrinnellMutual973353.73
Prudential NewsPrudentialNews2754211914.52
Munich ReMunichRe 191738584.68
USAA HelpUSAA_Help244579053.84
MetLifeMetlife4669217603.92
Lincoln Financiallincolnfingroup70012724.04
American Family Media (News)AMFAMNews32981153.61
State Autostateauto41181483.73
Liberty Mutual HelpAskLiberty1592593.85
ManulifeManulife119134073.54
Safeco InsuranceSafecoInsurance246038273.48
EMC InsuranceEMCInsurance1954623.28
AONAon_plc3208510883.51
CNA Insurance'CNA_Insurance42631453.52
Grange InsuranceGrangeInsurance1719513.06
Sentry InsuranceSentryInsurance891222.53
RSA CanadaRSACanada39871223.16
Munich Re (US)MunichRe_US114893603.23
Sun Life (Canada)SunLifeCA99173153.28
Embrace Pet InsuranceEmbracePetIns31801063.45
Desjardins General InsuranceDesjardinsGroup70242673.95
AIGAIGInsurance347778582.53
Plymouth RockPlymouthRock2710572.15
The Co-operatorsThe_Cooperators44921112.53
PrimericaPrimerica269527973.05
Esurance Caresesurancecares1701392.35
USAAUSAA 11509620481.81
Alfa Insurancealfa_insurance1504342.31
Sun Life of CanadaSunLife205355052.52
Progressive InsuranceProgressive5539714092.61
Allstate HelpAllstatecares45501172.64
Colonial LifeColonialLife4034872.2
Allianz Life NewsAllianzLifeNews1624513.24
Allianz LifeAllianzLife 2288683.06
Progressive - Its FloItsFlo4835611462.43
Central InsuranceCentral_Ins680152.26
Farmers InsWeAreFarmers425309372.25
Westfield Insurancewestfieldins57141081.93
Allstate InsuranceAllstate 8300913611.67
AON CanadaAonCanada1393322.35
VFISVFIS2455702.94
Western NationalWesternNational76891.19
Foremost InsuranceForemost113272302.07
The Hartford PR teamTheHartford_PR2257220.98
Unum (News)Unumnews58121322.32
Zurich Canadazurichcanada3286742.3
Globe LifeGlobeLife1617251.57
Erie Insuranceerie_insurance83271391.7
Ontario MutualsOntarioMutuals1191272.32
GEICOGEICO5937112662.18
Travelers InsuranceTravelers6242110231.67
State Farm InsuranceStateFarm9544815621.66
WoodmenLifeWoodmenlife1473221.52
EmployersEmployers_ins2001150.76
SecurianSecurian1537583.92
Northwestern MutualNM_News134042892.2
PetPlanPetPlan207992281.11
DairyLand CycleDairylandcycle37982.16
Lexington InsuranceLex_Ins5392771.45
The PrincipalPrincipal141811811.29
VanguardVanguard_Group25430935841.43
Thrivent FinancialThrivent142992141.52
GEICO GeckoTheGEICOGECKO290124531.59
Tennessee Farmer CharlieFarmerCharlie127481070.85
Desjardin Group (FR)MvtDesjardins172053552.11
Northbridge Insurancenorthbridgeins2792662.42
TrupanionTrupanion152301761.17
Hanover InsuranceThe_hanover5247821.59
Mercury InsuranceMercuryIns2232783.62
The Hartford TheHartford379825061.35
Nationwide InsuranceNationwide598107921.34
Chubb InsuranceChubbNA437054821.12
Kansas City LifeKansasCityLife1269100.79
Infinity Property and CasualtyInfinityAuto1661311.9
Ameriprise Auto HomeAmeripriseAH579132.3
Zurich North AmericaZurichNAnews459445021.1
John HancockJohnHancockUSA258162270.89
Sunlife USSunLifeUS5302380.72
AflacAflac257032180.86
Nationwide PetNationwidePet313342470.79
PEMCOPEMCO4750280.59
RBC Insurancerbcinsurance14212660.47
TransamericaTransamerica593731930.33
American FamilyAMFAM456182700.6
Safe AutoSafeAuto6122360.59
Mutual of Omahamutualofomaha369161330.36
Gerber Lifegerberlife245133491.44
California Cas- Educatorstyeducators866320.02
Liberty MutualLibertyB2B471861300.28
California CasualtyCalCasInsurance494860.12
Liberty MutualLibertyMutual1001361220.12
AXAAXA_US16301300.18
Wild Kingdom (MutOmaha)wildkingdom11585430.37
Country Financialhellocountry8535180.21
VoyaVoya59413-25-0.04
California Cas - NursestyNurses11274-19-0.17
Protective LifeProtectiveLife8162-28-0.34
Jake from State FarmJakeStateFarm40802720.18
AFLAC DuckAflacDuck68764-43-0.06
Allstate Latinoallstatelatino4916-9-0.18
New York LifeNewYorkLife235044-876-0.37
State Farm LatinoStateFarmLatino48963-236-0.48
State Farm of CanadaStateFarmCanada 23844-91-0.38
West Bend MutualWBsilverlining10195-39-0.38
California Cas- FirefighterstyFirefighters4734-26-0.55
California Cas- Peace OfftyPeaceOfficers7424-36-0.48
EsuranceEsurance134285-1565-1.15
The GeneralThegeneralAuto7136-69-0.96
AllState - MayhemMayhem98814-1435-1.43
Mutual Boiler ReMutualBoiler_Re4017723.77

Insurance Blogs

This section is designed to collect examples of blogs hosted by insurers. Initially it is limited but will grow over time. If you know of a good industrty blog please do contact us

 CompanyDescriptionLink
AcuityVery active internal blog written by subject matter experts in key business categories. Currently there are 7 categories and each category has a new post once a month but this varies depending on the author. Most aricles are 400-800 words with a single image. Author bios are comprehensive and the blog is integrated into the corporate website and used as a detination for social posts.https://www.acuity.com/acuity-focus
Central InsuranceA blog that uses internal staff on 6-8 week assignments to create articles. Altogther, the blog has used over 100 staff members and employs a blog editor to keep the activity moving. Each blogger has a bio listed. Articles are used to promote content for agencies through Facebook though they are also distributed via an email subscription. The blog is contained on a standalone Wordpress account. ShareThis is used to amplify reach.https://blog.central-insurance.com
West Bend MutualA reasonably active blog covering a variety of consumer subjects with a synergy to insurance. The blog posts make up much of the content for the company's Facebook page and there is a lot of encouragement to share the content from within the articles. For in-article sharing Facebook is by far the most active followed by LinkedIn. Twitter is rarely used to share content. All articles in the past 6 months have been written by a single author. ww.thesilverlining.com/westbendcares/blog
Cincinnati InsuranceA blog with new posts about twice a week on 8 separate insurance categories. The blog lists over 150 separate bloggers from the internal staff. The blog is hosted on Wordpress using sharethis to help amplify the reach. The company has elected not to display the number of social shares. Blog articles are used as Facebook content which is aimed at agents and employeeshttps://blog.cinfin.com/

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