Facebook

Facebook page followers was at one time arguably the most important social metric. Now it is far less important even though any highly visible public metric deserves a digital marketer’s attention. As to why we pay so much attention to the metric, data is always important but it is especially important when there is are changes or trends. It is the cause behind a change that excites us more than the change itself.

 Page FollowersAbsolute Change (3 mths)Change (%)
Quilt191140226.64
Farmers Mutual Hail89711013.98
Ladder Insurance26271998.2
Catholic Financial Life56633947.48
Liberty National Life Insurance53973687.32
Pacific Life125086285.29
EMC Insurance1928774.16
American Income Life Insurance Company119574333.76
AFLAC4323415343.68
American Collectors Insurance66182063.21
Bankers Life and Casualty137843702.76
Assurity Life2217492.26
Infinity Insurance4223932.25
Great American Insurance Group4447892.04
VALIC5185991.95
Symetra1826291.61
Aviva Canada1016606145431.45
AtheneUSA228952601.15
The Doctors Company180061650.92
The IMT Group6776610.91
NJM Insurance524714360.84
Western Mutual3146170.54
Titan Insurance201030.15
Costco Ins ( Ameriprise )  33402-15-0.04
IFA Auto16460-18-0.11
Genworth128956-228-0.18
Allstate Motorcycle201437-731-0.36
21st Century Insurance118889-484-0.41
Country Financial153463-8468-5.23
Nationwide Agribusiness-2678-100
Bunker Insurance (Build Bunker)2345-204.55
Insurify455883-206.31
Next Insurance133252-211.76
Slice Labs8141342-254.17
Selective Insurance114816516.79
Dairyland Cycle Insurance3844023456.5
Mercury Insurance22453470626.52
Lincoln Financial2538918757.97
Westfield Insurance36951875.33
Shelter96462933.13
Central Insurance Companies2285894.05
Agents Focus - Acuity3078351.15
WoodmenLife 94562933.2
Grange Insurance32851785.73
American National Insurance350073526.58
Sentry - Trucking: For truckers only49942535.34
Nationwide Insurance16354397726.35
State Auto51432695.52
Farm Bureau Fin Services98014384.68
CNA30581153.91
American Modern37241193.3
Alfa Insurance8486113315.41
West Bend Insurance34492076.38
Auto-Owners Insurance18884230113.88
Trucker Focus - Acuity95454-435-0.45
Colonial Life61974347.53
Frankenmuth343978429.53
Grinnell Mutual 14488184114.56
The Penn Mutual Life Ins Co54313466.8
Acuity Insurance 450033510.79
Esurance584327208063.69
Mapfre Insurance16998-1620-8.7
Chubb7638128120.15
The Cincinnati Insurance Co162862501.56
Northwestern Mutual7476212751.74
Hartford Steam Boiler1774341.95
Primerica9762456806.18
Arbella Insurance23664650.28
Amica Mutual39112387911.01
GEICO519072276765.63
Sun Life Financial Canada10335321732.15
Farmer Charlie850097190.85
Ameriprise13325620241.54
The Hartford14169022481.61
Knights of Columbus Ins302812930.98
Pekin Insurance98864875.18
Erie Insurance4517412142.76
Ameritas7296107417.26
Retail Focus - Acuity Insurance41280-34-0.08
Sun Life Financial U.S.8599780.92
Farm Bureau Insurance of Tennessee8458119016.37
Foresters191332961.57
Modern Woodmen of Am3111515965.41
Travelers Insurance7546331324.33
Manufacturing Focus - Acuity67753-181-0.27
The Gecko (GEICO)278653-828-0.3
Voya22089925621.17
The Co-operators2149511455.63
Nationwide Pet895926237892.73
Lemonade 13520474053.99
Horace Mann781552160.28
VFIS (Glatfelter)117161231.06
UNUM454052112.96
Prudential545950210524.01
Western & Southern Group960410118-1968.48
Sentry5456561.04
The Hanover Insurance Co137562011.48
American Modern Collectors Car38361-26-0.07
Desjardins277093161486.19
Thrivent Financial4239285420.13
Allstate Canada95126647.5
PEMCO122282912.44
USAA1087346286212.7
State Farm Latino248789-110
Mass Mutual1987082346313.39
Foremost1865202420414.91
Protective Life1591748340.53
Contractor Focus - Acuity98858-405-0.41
Elephant Auto Insurance93692252.46
State Farm Insurance1976136325751.68
Trusted Choice649734540.7
Mutual of Omaha661366651.02
The Foremost Guy1123502042422.22
Fidelity21634266163.15
Safeco15702219031.23
AXA54409-44-0.08
ManuLife 14173311150.79
California Casualty124051620.05
Principal Financial5318738077.71
Cigna62304910410.17
AARP MC & Mobile1136171578516.13
Securian7125648047.23
Allstate589044240724.26
John Hancock30112315311.7
AFLAC Duck79648943130.54
State Farm Canada294636302.18
Haven Life156284382.88
Progressive Outdoors23790275113.08
American Family26567522160.84
Encompass342194421.31
New York Life687616-1113-0.16
Transamerica5600595440.1
RBC Insurance7308717562.46
Metlife665381119281.83
Hiscox Small Business29784402715.63
Progressive Insurance428902136863.3
The General32293-2-0.01
Gerber Life115536957400.5
Flo, The Progressive Girl4840397-29414-0.6
Allstate Latino8295253976.96
Soy La Mala Suerte2703373400514.39
Liberty Mutual Insurance208080023270.11
Farmers Insurance2208767122400.56
Mayhem (Allstate)189739323270.12

Twitter

The Twitter followers for the major insurers is shown in the table below. The percentage increase is over the previous 3 months. While follower count does not carry the same importance as it once did, it remains a leading indicator for an increase or change in activity. Its a place to start looking.

CompanyTwitter NameFollowersFollower ChangeChange (%)
GEICO GamingGEICOGaming21504386021.88
LemonadeLemonade_Inc7061103117.1
Auto OwnersAutoOwnersIns520656212.1
AcuityAcuityinsurance9839310.45
Horace MannHoraceMann392242512.15
Mass MutualMassmutual32371386613.56
Amica MutualAmica29106325512.59
Forestersweareforesters776588.08
Nationwide ServiceOnYourside17811509.2
MapfreMAPFREIns511398.26
Gen ReGen_Re28071987.59
Sliceslicelabs151815611.45
Aviva CanadaAvivaCanada72514777.04
Haven LifeHavenLifeInsure1371705.38
Ameriprise FinancialAmeriprise49212755.92
Penn Mutualpennmutual1016596.17
Allstate CanadaAllstateCanada993748.05
Travelers Insurance (Help)AskTravelers20401196.19
Western & SouthernWesternSouthern28782168.11
Geico Customer ServiceGEICO_Service68323335.12
CignaCIGNA4064217604.53
PrudentialPrudential12809274396.17
Shelter InsuranceShelter_Ins1033383.82
SwissReSwissRe2488611875.01
Pacific Lifepacificlife26201345.39
Equitable Life of Canadaequitablelife21551155.64
Tennessee Farm BureauTNFarmBureau40432015.23
Cigna (Help)CIGNAquestions1421564.1
Grinnell MutualGrinnellMutual973353.73
Prudential NewsPrudentialNews2754211914.52
Munich ReMunichRe 191738584.68
USAA HelpUSAA_Help244579053.84
MetLifeMetlife4669217603.92
Lincoln Financiallincolnfingroup70012724.04
American Family Media (News)AMFAMNews32981153.61
State Autostateauto41181483.73
Liberty Mutual HelpAskLiberty1592593.85
ManulifeManulife119134073.54
Safeco InsuranceSafecoInsurance246038273.48
EMC InsuranceEMCInsurance1954623.28
AONAon_plc3208510883.51
CNA Insurance'CNA_Insurance42631453.52
Grange InsuranceGrangeInsurance1719513.06
Sentry InsuranceSentryInsurance891222.53
RSA CanadaRSACanada39871223.16
Munich Re (US)MunichRe_US114893603.23
Sun Life (Canada)SunLifeCA99173153.28
Embrace Pet InsuranceEmbracePetIns31801063.45
Desjardins General InsuranceDesjardinsGroup70242673.95
AIGAIGInsurance347778582.53
Plymouth RockPlymouthRock2710572.15
The Co-operatorsThe_Cooperators44921112.53
PrimericaPrimerica269527973.05
Esurance Caresesurancecares1701392.35
USAAUSAA 11509620481.81
Alfa Insurancealfa_insurance1504342.31
Sun Life of CanadaSunLife205355052.52
Progressive InsuranceProgressive5539714092.61
Allstate HelpAllstatecares45501172.64
Colonial LifeColonialLife4034872.2
Allianz Life NewsAllianzLifeNews1624513.24
Allianz LifeAllianzLife 2288683.06
Progressive - Its FloItsFlo4835611462.43
Central InsuranceCentral_Ins680152.26
Farmers InsWeAreFarmers425309372.25
Westfield Insurancewestfieldins57141081.93
Allstate InsuranceAllstate 8300913611.67
AON CanadaAonCanada1393322.35
VFISVFIS2455702.94
Western NationalWesternNational76891.19
Foremost InsuranceForemost113272302.07
The Hartford PR teamTheHartford_PR2257220.98
Unum (News)Unumnews58121322.32
Zurich Canadazurichcanada3286742.3
Globe LifeGlobeLife1617251.57
Erie Insuranceerie_insurance83271391.7
Ontario MutualsOntarioMutuals1191272.32
GEICOGEICO5937112662.18
Travelers InsuranceTravelers6242110231.67
State Farm InsuranceStateFarm9544815621.66
WoodmenLifeWoodmenlife1473221.52
EmployersEmployers_ins2001150.76
SecurianSecurian1537583.92
Northwestern MutualNM_News134042892.2
PetPlanPetPlan207992281.11
DairyLand CycleDairylandcycle37982.16
Lexington InsuranceLex_Ins5392771.45
The PrincipalPrincipal141811811.29
VanguardVanguard_Group25430935841.43
Thrivent FinancialThrivent142992141.52
GEICO GeckoTheGEICOGECKO290124531.59
Tennessee Farmer CharlieFarmerCharlie127481070.85
Desjardin Group (FR)MvtDesjardins172053552.11
Northbridge Insurancenorthbridgeins2792662.42
TrupanionTrupanion152301761.17
Hanover InsuranceThe_hanover5247821.59
Mercury InsuranceMercuryIns2232783.62
The Hartford TheHartford379825061.35
Nationwide InsuranceNationwide598107921.34
Chubb InsuranceChubbNA437054821.12
Kansas City LifeKansasCityLife1269100.79
Infinity Property and CasualtyInfinityAuto1661311.9
Ameriprise Auto HomeAmeripriseAH579132.3
Zurich North AmericaZurichNAnews459445021.1
John HancockJohnHancockUSA258162270.89
Sunlife USSunLifeUS5302380.72
AflacAflac257032180.86
Nationwide PetNationwidePet313342470.79
PEMCOPEMCO4750280.59
RBC Insurancerbcinsurance14212660.47
TransamericaTransamerica593731930.33
American FamilyAMFAM456182700.6
Safe AutoSafeAuto6122360.59
Mutual of Omahamutualofomaha369161330.36
Gerber Lifegerberlife245133491.44
California Cas- Educatorstyeducators866320.02
Liberty MutualLibertyB2B471861300.28
California CasualtyCalCasInsurance494860.12
Liberty MutualLibertyMutual1001361220.12
AXAAXA_US16301300.18
Wild Kingdom (MutOmaha)wildkingdom11585430.37
Country Financialhellocountry8535180.21
VoyaVoya59413-25-0.04
California Cas - NursestyNurses11274-19-0.17
Protective LifeProtectiveLife8162-28-0.34
Jake from State FarmJakeStateFarm40802720.18
AFLAC DuckAflacDuck68764-43-0.06
Allstate Latinoallstatelatino4916-9-0.18
New York LifeNewYorkLife235044-876-0.37
State Farm LatinoStateFarmLatino48963-236-0.48
State Farm of CanadaStateFarmCanada 23844-91-0.38
West Bend MutualWBsilverlining10195-39-0.38
California Cas- FirefighterstyFirefighters4734-26-0.55
California Cas- Peace OfftyPeaceOfficers7424-36-0.48
EsuranceEsurance134285-1565-1.15
The GeneralThegeneralAuto7136-69-0.96
AllState - MayhemMayhem98814-1435-1.43
Mutual Boiler ReMutualBoiler_Re4017723.77

Insurance Blogs

This section is designed to collect examples of blogs hosted by insurers. Initially it is limited but will grow over time. If you know of a good industrty blog please do contact us

 CompanyDescriptionLink
AcuityVery active internal blog written by subject matter experts in key business categories. Currently there are 7 categories and each category has a new post once a month but this varies depending on the author. Most aricles are 400-800 words with a single image. Author bios are comprehensive and the blog is integrated into the corporate website and used as a detination for social posts.https://www.acuity.com/acuity-focus
Central InsuranceA blog that uses internal staff on 6-8 week assignments to create articles. Altogther, the blog has used over 100 staff members and employs a blog editor to keep the activity moving. Each blogger has a bio listed. Articles are used to promote content for agencies through Facebook though they are also distributed via an email subscription. The blog is contained on a standalone Wordpress account. ShareThis is used to amplify reach.https://blog.central-insurance.com
West Bend MutualA reasonably active blog covering a variety of consumer subjects with a synergy to insurance. The blog posts make up much of the content for the company's Facebook page and there is a lot of encouragement to share the content from within the articles. For in-article sharing Facebook is by far the most active followed by LinkedIn. Twitter is rarely used to share content. All articles in the past 6 months have been written by a single author. ww.thesilverlining.com/westbendcares/blog
Cincinnati InsuranceA blog with new posts about twice a week on 8 separate insurance categories. The blog lists over 150 separate bloggers from the internal staff. The blog is hosted on Wordpress using sharethis to help amplify the reach. The company has elected not to display the number of social shares. Blog articles are used as Facebook content which is aimed at agents and employeeshttps://blog.cinfin.com/

Pin It on Pinterest

Share This