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How is Your Social Media Performing?

The insurance industry happily plods along as befits an industry that essentially hasn't changed for 300 years. There is the occasional moment of excitement or panic such as with the emergence of Insurtech but once startups stopped talking about “disruption” and...

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Is All Insurtech Investment Money the Same?

With so much capital invested in ‘Insurtech’ firms, is there a difference in the approach from traditional venture capital investment firms and the growing number of insurer venture groups? As a company seeking capital, is a check simply a check – does it matter who you get the financing from? In reality, there’s a huge difference in the goals and objectives for VC firms and carrier VC groups.

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Insurtech — The Thoughts of Matteo Carbone

The role and ability of new technologies to drive change in the very fabric of the insurance industry are both among hot topics of the day. It is hard to see any aspect of the industry that is immune to change; yet the industry has faced supposedly impending...

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What Role Does Social media Play?

Five years ago, we used the graphic shown above to demonstrate the fundamental difference between traditional sales and marketing and social media marketing. We argued that traditional marketing always started with a relatively large number of people, knowing that the...

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