Webinars and Presentations

Support is the New Sales

When: February 23, 2012
Description: In today’s hyper competitive environment, a good support experience is often all that differentiates you from your competitors. This is particularly true for technology companies. As we move into a world of technology as a service (the Cloud) the need to serve the customer well will be critical to success. A satisfied customer is more likely to buy more and recommend you to their friends. Peer-to-peer recommendations are now crucial to new sales, more important than expert reviews or advertising. But there’s more. In our research, we see potential customers dismissing traditional marketing content and going straight to the support website to find installation guides, for example. Support is the new sales!

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Top Task – An Overview

A 30 minute overview of the Top Task Methodology by Gerry McGovern – this covers the essential concepts and steps needed based around a series of actual case studies and examples. Gerry is a masterful presenter and worth 30 minutes of your time even if it is only to give you a different perspective on how to think about web strategies.
Recorded December 2011


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