SocialEyes is a monthly newsletter containing a comprehensive review of all that is happening with social media within the insurance industry. The analysis starts with the collection of objective data for insurers from all of the major social platforms. We collect among other things Facebook page likes, posts, and engagement, Twitter activity and followers, data from YouTube, Pinterest, LinkedIn, Google Plus and Instagram. It generally fair to say that the absolute numbers matter less than when they change. This indicates activity and that is what we care about.
We regularly notice, highlight and report on:
- Charity orientated campaigns>
- Paid ad campaigns
- Customer segmentation campaigns and new pages e.g by customer age, location, occupation, interests
- Captive and independent agent activity and programs
- Regulatory Compliance
- Insurer blogs and content marketing
Who should read SocialEyes?
Anyone who is charged or involved with social media in the insurance industry. It is, by far, the most comprehensive and ongoing survey of industry activity. With the period of social media experimentation rapidly closing with costs escalating and “free” social access waning, it is now more important than ever to understand what has been done, what ideas work and which ones do not. This is the value of SocialEyes, it is the definitive benchmark and pulse for the industry.
Hundreds of insurers currently receive SocialEyes ranging from the largest firms with thousands of captive agents through to small regional mutual insurers selling through networks of independent agents. We have subscribers that sell direct to the consumer, insurers strictly in the B2B space and multinational re-insurers.
How Much Does it Cost?
SocialEyes is published monthly for a cost of $499 per year. Company-wide and departmental licences are also available.