SocialEyes – The Insurers Views of Social Media

SocialEyes - The Insurers View of Social Media

The Insurers’ View of Social Media

SocialEyes is the leading newsletter for all things social media for the insurance industry. In this period of experimentation, it is vital to observe as many strategies, tactics, and campaigns as possible that could offer inspiration for your own approach.

It is not a question of whether social media plays role in your organization; rather it is a question of what sort of role it plays. We monitor hundreds of industry initiatives to make sense of it all — especially for insurers.

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An Eye on Web Trends

Site Observer reports on changes and trends on industry websites. Consumers are choosing to research products online, and a poor Web experience can adversely affect companies. Websites need to offer the functionality and experience consumers expect.

With more than 8 years of experience reviewing industry websites, we maintain a comprehensive functionality database as well as the experience to identify barriers that discourage consumers.