We monitor a wide range of Twitter accounts for the Insurance Industry and listed below are those included in our monthly analysis in the SocialEyes Newsletter.

We categorize accounts based upon the objective of the account.

We are monitoring various other accounts such as sponsorship based accounts and sub-brands such as motorcycle and RV but have not added those categories to this list. If you know of any accounts we should add, please add them to the comment box below and we’ll add them to the database.

We have a much longer list of industry CEO and excutives but have just listed one to date as a placeholder but if your executives tweet, again let u know so we can add them.

 

Corporate Accounts

 The primary account. Most of these accounts use the company logo and hold overall responsibility for the brand. 

In some cases where there are duplicates, that is where we see some confusion so are monitoring both identities.
Alfa Insurance http://twitter.com/alfa_insurance
Allstate Insurance http://twitter.com/allstate
American Family http://twitter.com/AMFAM
American General http://twitter.com/americangeneral
Amica Mutual http://twitter.com/AmicaMutual
AON http://twitter.com/AonCorp
AXA http://twitter.com/AXA_Equitable
AXA Equitable http://twitter.com/AXA_gorilla
Chubb Insurance http://twitter.com/chubbInsurance
Cigna http://twitter.com/CIGNA
Country Financial http://twitter.com/hellocountry
Employers http://twitter.com/Employers_ins
Esurance http://twitter.com/Esurance
Farmers Insurance http://twitter.com/Farmersgroup
Fireman Fund http://twitter.com/Firemansfund
Foremost http://twitter.com/foremost
GEICO http://twitter.com/GEICO
Gerber Life http://twitter.com/gerberlife
Globe Life http://twitter.com/globe_insurance
Globe Life Direct http://twitter.com/globelifedirect
iMingle http://twitter.com/iMinglemax
iMingle http://twitter.com/iMingle_Insure
Lexington Insurance http://twitter.com/Lex_Ins
Liberty Mutual http://twitter.com/LibertyMutual
MetLife Blimp http://twitter.com/MetLifeBlimp
Munich Re http://twitter.com/MunichRe_US
Mutual of Omaha http://twitter.com/mutualofomaha
Nationwide http://twitter.com/Nationwide
New York Life http://twitter.com/newyorklife
Northwestern Mutual http://twitter.com/NM_News
Ohio Mutual http://twitter.com/Ohio_mutual
Pacific Life http://twitter.com/pacificlife
PEMCO http://twitter.com/Pemco
Plymouth Rock http://twitter.com/PlymouthRock
Progressive http://twitter.com/Progressive
Safe Auto http://twitter.com/SafeAuto
Safeco Insurance http://twitter.com/SafecoInsurance
Shelter Insurance http://twitter.com/Shelter_Ins
State Farm http://twitter.com/StateFarm
State Farm Nation http://twitter.com/StateFarmNation
The Hartford http://twitter.com/TheHartford
The Principal http://twitter.com/ThePrincipal
Thrivent Financial http://twitter.com/Thrivent
Travelers Insurance http://twitter.com/TRV_Insurance
Unitrin http://twitter.com/unitrindirect
USAA http://twitter.com/USAA
Western National http://twitter.com/WesternNational
Westfield Insurance http://twitter.com/westfieldins
Zurich North America http://twitter.com/ZurichNAnews

Mascot Accounts

 Accounts that are based on marketing characters, which are to the mostly extensions on television personalities
AFLAC http://twitter.com/AFLACDUCK
GEICO GEEKO http://twitter.com/TheGEICOGECKO
Nationwide – World  greatest http://twitter.com/TheSpokesperson
Progressive http://twitter.com/ItsFlo

Customer Service Accounts

 Accounts dedicated to customer questions. These accounts also never broadcast messages and the conversation index (one to one) is near 100%
Aflac Service http://twitter.com/aflacphyllis
Cigna http://twitter.com/CIGNAquestions
EsuranceCares http://twitter.com/esurancecares
Geico Service http://twitter.com/GEICO_Service
Progressive Help http://twitter.com/Ask_Progressive
Travelers Insurance http://twitter.com/TRV_Service
Career Accounts Accounts that tweet about available jobs and answer questions from interested job seekers
Allstate http://twitter.com/Allstatecareers
Cigna http://twitter.com/CIGNAjobs
Geico (recruiters) http://twitter.com/GeicoCareers
GEICO Jobs (job listings) http://twitter.com/GEICO Jobs
JohnHancockJobs http://twitter.com/JohnHancockJobs

Spokesperson/Advocacy

 Accounts that speak on behalf of the company but in the capacity of a spokesperson or for a cause tiring the brand into a bigger picture discussion
Anthem http://twitter.com/MytrainerBob
Hartford Achieve http://twitter.com/hartfordAchieve
UHC http://twitter.com/medicareclear
USAA http://twitter.com/askjune_usaa

News and Media

 Accounts run by the news group and publish announcements. Dialog in these accounts is virtually zero
American Family Media http://twitter.com/AMFAM_media
Ameriprise http://twitter.com/Ameriprise_news
MetLife http://twitter.com/MetlifePR
Thriventmedia http://twitter.com/Thriventmedia
Unum http://twitter.com/Unumnews
American Family Media http://twitter.com/AMFAM_media

Dormant Accounts

 Accounts set up but have yet to tweet
Humana http://twitter.com/HumanaOne
Evans http://twitter.com/Evansinsurance
Western & Southern http://twitter.com/WSLifeMarketing
Aflac http://twitter.com/aflac
Garden State Life http://twitter.com/gardenstatelife
Mass Mutual http://twitter.com/mass_mutual
SunLife http://twitter.com/sun_life
Genworth http://twitter.com/Genworth

Abandoned Accounts

 Accounts, once active but have since been neglected
Humangames http://twitter.com/Humanagames
Allstate Insurance http://twitter.com/GHCommunity

Senior Staff and Executives

 This is for the industry senior executives that tweet on a regular basis (in development)
Jack Salzwedel 

President & COO of American Family Mutual Insurance

 http://twitter.com/AMFAMJACK
USAA – Augie Ray – Exec Director – Community & Collaboration http://twitter.com/Augieray

 

 



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